Ang, Swee Hoon: search on Z-Library

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1

The ad creativity cube: conceptualization and initial validation

Swee Hoon Ang, Yih Hwai Lee, Siew Meng Leong

Journal:

Journal of the Academy of Marketing Science

Year:

2007

Language:

english

File:

PDF, 375 KB

english, 2007

2

The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Ang, Swee Hoon, Lim, Elison Ai Ching

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 228 KB

english, 2006

3

The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Swee Hoon Ang and Elison Ai Ching Lim

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 2.33 MB

english, 2006

4

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses

Swee Hoon Ang, Siew Meng Leong, Philip Kotler

Journal:

Long Range Planning

Year:

2000

Language:

english

File:

PDF, 407 KB

english, 2000

5

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Leong, Siew Meng, Cote, Joseph A, Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika

Journal:

Journal of International Business Studies

Year:

2008

Language:

english

File:

PDF, 143 KB

english, 2008

6

Necessary but not sufficient: Beyond novelty in advertising creativity

Ang, Swee Hoon, Leong, Siew Meng, Lee, Yih Hwai, Lou, Seng Lee

Journal:

Journal of Marketing Communications

Year:

2014

Language:

english

File:

PDF, 527 KB

english, 2014

7

Animosity towards economic giants: what the little guys think

Hoon Ang, Swee, Jung, Kwon, Keng Kau, Ah, Meng Leong, Siew, Pornpitakpan, Chanthika, Jiuan Tan, Soo

Journal:

Journal of Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 212 KB

english, 2004

8

Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response

Elison Ai Ching Lim, Swee Hoon Ang, Yih Hwai Lee, Siew Meng Leong

Journal:

Journal of Pragmatics

Year:

2009

Language:

english

File:

PDF, 374 KB

english, 2009

9

Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning

Elison Ai Ching Lim, Swee Hoon Ang

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 178 KB

english, 2008

10

Entrepreneurial spirit among East Asian Chinese

Swee Hoon Ang, Don G. P. Hong

Journal:

Thunderbird International Business Review

Year:

2000

Language:

english

File:

PDF, 112 KB

english, 2000

11

The effects of picture-word consistency, processing motivation and repetition on advertisement recall

Ang *, Swee Hoon, Leong, Slew Meng, Lock, Kok Leong

Journal:

Journal of Marketing Communications

Year:

1996

Language:

english

File:

PDF, 752 KB

english, 1996

12

Spot the difference: consumer responses towards counterfeits

Hoon Ang, Swee, Sim Cheng, Peng, Lim, Elison A.C., Kuan Tambyah, Siok

Journal:

Journal of Consumer Marketing

Year:

2001

Language:

english

File:

PDF, 369 KB

english, 2001

13

Increasing Brand Name Recall in Print Advertising among Asian Consumers

Leong, Siew Meng, Ang, Swee Hoon, Tham, Lai Leng

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 2.20 MB

english, 1996

14

Chinese consumers’ perception of alpha‐numeric brand names

Journal:

Journal of Consumer Marketing

Year:

1997

Language:

english

File:

PDF, 49 KB

english, 1997

15

Personality Influences on Consumption

Journal:

Journal of International Consumer Marketing

Year:

2000

Language:

english

File:

PDF, 232 KB

english, 2000

16

Exploring the dimensions of ad creativity

Swee Hoon Ang, Sharon Y. M. Low

Journal:

Psychology and Marketing

Year:

2000

Language:

english

File:

PDF, 203 KB

english, 2000

17

The mediating influence of pleasure and arousal on layout and signage effects: Comparing more and less customized retail services

Swee Hoon Ang, Siew Meng Leong, Joseph Lim

Journal:

Journal of Retailing and Consumer Services

Year:

1997

Language:

english

File:

PDF, 1.26 MB

english, 1997

18

Increasing Brand Name Recall in Print Advertising among Asian Consumers

Siew Meng Leong, Swee Hoon Ang and Lai Leng Tham

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 1.81 MB

english, 1996

19

Effects of metaphoric advertising among mainland Chinese consumers

Journal:

Journal of Marketing Communications

Year:

2002

Language:

english

File:

PDF, 273 KB

english, 2002

20

The Effects of Personal Value Similarity on Business Negotiations

Swee Hoon Ang, Siew Meng Leong, Georgina P.S Teo

Journal:

Industrial Marketing Management

Year:

2000

Language:

english

File:

PDF, 247 KB

english, 2000

21

Out of the Mouths of Babes: Business Ethics and Youths in Asia

Swee Hoon Ang, Siew Meng Leong

Journal:

Journal of Business Ethics

Year:

2000

Language:

english

File:

PDF, 95 KB

english, 2000

22

Effects of advertisement format on competitive interference in print advertising

Leong, Siew Meng, Ang, Swee Hoon, Heng, Franklin

Journal:

Journal of Marketing Communications

Year:

1999

Language:

english

File:

PDF, 217 KB

english, 1999

23

The influence of physical, beneficial and image properties on responses to parallel imports

Journal:

International Marketing Review

Year:

2000

Language:

english

File:

PDF, 110 KB

english, 2000

24

Operational Strategies to Prevent Coronavirus Disease 2019 (COVID-19) SpreadÂ inÂ Radiology: Experience From a Singapore Radiology Department After Severe Acute Respiratory Syndrome

Goh, Yonggeng, Chua, Wynne, Lee, Joseph K.T., Ang, Bertrand Wei Leng, Liang, Chong Ri, Tan, Choon Ann, Choong, Denise Ai Wen, Hoon, Hui Xiang, Ong, Michael Kah Leong, Quek, Swee Tian

Journal:

Journal of the American College of Radiology

Year:

2020

File:

PDF, 1.04 MB

2020

25

Effects of physical environment and locus of control on service evaluation: A replication and extension

Siew Meng Leong, Swee Hoon Ang, Lynda Hui Lin Low

Journal:

Journal of Retailing and Consumer Services

Year:

1997

Language:

english

File:

PDF, 720 KB

english, 1997

26

Effects of price reduction sale ads on consumer responses

Hoon Ang, Swee, Meng Leong, Siew, Lin Tey, Wei

Journal:

Pricing Strategy and Practice

Year:

1997

Language:

english

File:

PDF, 59 KB

english, 1997

27

Interference of Picture and Brand Name in a Multiple Linkage Ad Context

Yih Hwai Lee and Swee Hoon Ang

Journal:

Marketing Letters

Year:

2003

Language:

english

File:

PDF, 1.61 MB

english, 2003

28

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau and Chanthika Pornpitakpan

Journal:

Journal of International Business Studies

Year:

2008

Language:

english

File:

PDF, 2.01 MB

english, 2008

29

Chinese Consumers' Perception of Alpha‐Numeric Brand Names

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1996

Language:

english

File:

PDF, 609 KB

english, 1996

30

Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation

Swee Hoon Ang, Georgina Teo

Journal:

International Business Review

Year:

1997

Language:

english

File:

PDF, 1.03 MB

english, 1997

31

The Effects of Superstition on Choice and Latency

Ang, Swee Hoon, Lai, Wai Kit, Leong, Siew Meng

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 331 KB

english, 2014

32

Crisis marketing: a comparison across economic scenarios

Journal:

International Business Review

Year:

2001

Language:

english

File:

PDF, 122 KB

english, 2001

33

What is Consumer Well-Being to Asians?

Leong, Siew Meng, Ang, Swee Hoon, Cote, Joseph A., Lee, Yih Hwai, Houston, Michael J.

Journal:

Social Indicators Research

Year:

2016

Language:

english

File:

PDF, 222 KB

english, 2016

34

The evaluation of time-dependent attributes

Swee Hoon Ang, Gerald J. Gorn, Charles B. Weinberg

Journal:

Psychology and Marketing

Year:

1996

Language:

english

File:

PDF, 1.07 MB

english, 1996

35

Out of the Mouths of Babes: Business Ethics and Youths in Asia

Swee Hoon Ang and Siew Meng Leong

Journal:

Journal of Business Ethics

Year:

2000

Language:

english

File:

PDF, 2.53 MB

english, 2000

36

A Typology of Animosity and Its Cross-National Validation

Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 124 KB

english, 2003

37

In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

Ang, Swee Hoon, Lim, Elison Ai Ching, Leong, Siew Meng, Chen, Zhaonan

Journal:

Social Indicators Research

Year:

2015

Language:

english

File:

PDF, 344 KB

english, 2015

38

Interference of Picture and Brand Name in a Multiple Linkage Ad Context

Yih Hwai Lee, Swee Hoon Ang

Journal:

Marketing Letters

Year:

2003

Language:

english

File:

PDF, 177 KB

english, 2003

39

Introduction to Special Issue

Swee Hoon Ang, Bernd H. Schmitt

Journal:

Asia Pacific Journal of Management

Year:

1999

Language:

english

File:

PDF, 393 KB

english, 1999

40

Comparative advertising: Superiority despite interference?

Swee-Hoon Ang, Siew-Meng Leong

Journal:

Asia Pacific Journal of Management

Year:

1994

Language:

english

File:

PDF, 1014 KB

english, 1994

41

The power of money: a cross-cultural analysis of business-related beliefs

Journal:

Journal of World Business

Year:

2000

Language:

english

File:

PDF, 140 KB

english, 2000

42

Book Review: Marketing in the Third World

Journal:

Asia Pacific Journal of Management

Year:

1999

Language:

english

File:

PDF, 129 KB

english, 1999

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